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TripAdvisor's Approach in China: Travel Fills A Spiritual Void – CKGSB Knowledge
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TripAdvisor's Approach in China: Travel Fills A Spiritual Void
CKGSB Knowledge
A big change took place in 2015, when over 120 million Chinese went abroad and spent over $104.5 billion. TripAdvisor China had found its niche in outbound travel market. Ditching the old Chinese brand name Daodao, it rebrand replacing with “Mao Tu ...

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